"Discovering a World called Sardinia"
Insula brought Sardinia at Casa Sanrem
festival's hospitality area
Sardinia is told in Casa Sanremo, the hospitality area of the Festival.
This is the new stage of the experiential tour of INSULA, the Agrifood and Territorial Marketing division of CIPNES,
that together with the Department of Tourism, Handicrafts and Commerce of the
Region of Sardinia promotes the Sardinia Destination and its identity production chains in the world.
To welcome visitors at the entrance of the Sanremo House, Hospitality Area of the Festival,
there was a maxi ledwall with video dedicated to the promotion of the Sardinia Destination.
Great emphasis was given to Sardinia in the ROOF dining area of the Sanremo house,
with emotional images, magazines, depliant and brochures containg information about Sardinia Destination,
presentation and realization of the menu' "The paths of food and wine tourism", designed by Insula's chef.
Six days to discover a world called Sardinia through interviews accompanied by
the projection of films on experiential paths, focus of the program
INSULA - Sardinia Quality World, with a daily appointment in the program "Italia in Vetrina",
television format of Casa Sanremo, cooking show activities,
and theme nights "Sardinia Gourmet - The paths of food and wine tourism"
developed in the ROOF catering area of Casa Sanremo entirely branded Sardinia, inside the Palafiori.
Massimo Masia, project manager of the INSULA, the Agrifood and Territorial Marketing division of CIPNES,
explains the mission of the regional marketing program:
"Insula - Sardinia Quality World": telling the true soul of Sardinia through experiential, immersive and identity paths
able to go beyond the already known beautiful Sardinian sea,
to transfer to the target focus the "Experiential traveller" the values of uniqueness of Sardinia.
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Five thematic-experiential sections focus on the program,
able to activate processes of seasonal adjustment of tourist flows to the Island:
- The paths of Food and Wine Tourism,
- The paths of Active and Sports Tourism,
- The paths of Archaeological Tourism,
- The Paths of Art and Folk Traditions,
- The Slow Tourism and Religious Paths.
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