THE C.I.P.N.E.S. PRESENTS THE REGIONAL TERRITORIAL MARKETING PROGRAMME INSULA
C.I.P.N.E.S. is a territorial public body of the Region of Sardinia which, through its Agrifood and Territorial Marketing Division, pursues the institutional objective of promoting the destination of Sardinia by offering aggregation, promotion, development, innovation and internationalization of the island identity production chains.
In order to achieve this institutional objective, CIPNES is implementing the regional platform “Insula Expo Sardegna”, an institutional technical tool that provides to the Sardinian business system all the relevant strategic services relating: Marketing, Logistics, Vocational Training, Internationalization process and Commercial Distribution.
INSULA - THE TERRITORIAL SARDINIAN MARKETING PLATFORM IS BORN
CIPNES is implementing, through an Agreement Programme promoted by the Sardinia Region, the
Municipality of Olbia, the Province of Olbia/Tempio and CIPNES itself as implementing entity, the Territorial Marketing Platform “INSULA”, a multifunctional technological pole (PTE), dedicated to the development of an articulated programme of promotion and internationalization of the Sardinia identity production chains focusing on agrifood products, artistic craftsmanship and design.
INSULA represents a permanent bridge between the Sardinia that produces and potential national and international markets, a business incubator able to illustrate in aggregate form the deep productive know-how of Sardinia in the field of agrifood and artistic craftsmanship, design and tourist accommodation. The designated CIPNES area housing the infrastructure is located within the consortium production district of Olbia, and extends for about 100,000 m² along the coast of Olbia - Golfo Aranci, overlooking the Gulf of Olbia, in an area rich in opportunities and strategic logistical solutions.
INSULA – THE TERRITORIAL MARKETING PLATFORM FOR SARDINIA
In order to support the programme for the promotion and the internationalization of the Sardinia identity production chains, (as a strategic action of the INSULA programme), CIPNES, through its Agrifood and Territorial Marketing division dedicated to the development of assistance services to businesses in marketing, logistics, promotion and internationalization, has promoted the creation of a large regional incubator for businesses operating in the strategic economic sectors of tourism, culture and production by focusing on the production agrifood supply chains, artistic craftsmanship and design.
THE SARDINIA AGRIFOOD - OUR PRODUCTION CHAINS:
∙ Sheep, cow and goat cheeses divided in 3 lines
(DOP, BIO and classic line);
∙ Dairy products and other dairy products such
as yoghurt, sweet and smoked ricotta cheeses
and fermented milk;
∙ Lamb, beef and pork meats;
∙ Typical Sardinian cured meat and salami products;
∙ Fish based product line: Bottarga (fish roe) and Tuna;
∙ Sardinian sea salt flavoured with autochthonous spices;
∙ Durum wheat semolina, fresh stuffed pasta, dry
pasta (classic and special format);
∙ Bread and other traditional bakery products;
∙ Extra virgin olive oils (classical, DOP, BIO and flavoured)
∙ Olives- seasoned in brine;
∙ Vegetable preserves under oil and
∙ Typical sweets and chocolate pralines;
∙ Honey and derived and BIO productions;
∙ Sardinian preserves and rich fruit jams;
∙ Red and white wines DOC - DOCG - IGT;
∙ Liqueurs, digestive liqueurs, grappa, distilled spirits;
∙ Mineral waters;
∙ Craft beers;
THE EMOTIONAL VALUES AND THE UNIQUE CONTENTS THAT MAKE THE SARDINIA DESTINATION AND OUR PRODUCTIONS APPEALING AND MARKETING ORIENTED.
The Sardinian people longevity and the nutraceutical values of the agro-food products at the base of the Sardinian-Mediterranean diet, make the Sardinia brand exclusive and marketing oriented. Our island is a symbol of the highest quality of life and synonymous with longevity and represents one of the five areas of the world, called "Blue Zones", with the highest concentration of centenarians. Together with the Japanese island of Okinawa, Sardinia boasts the highest ratio between inhabitants and ultra centenarians: 22 per 100,000 inhabitants, against a world average of 8 per 100,000 inhabitants. Several studies show that the longevity of the Sardinian people is related to a mix of genetic and environmental factors, but also to a lifestyle and a diet rich in healthy foods with important nutraceutical properties that give our land the primacy of longevity.
"In Sardinia, life has more taste".
SOME EXAMPLES OF THE NUTRACEUTICAL VALUES OF THE PRODUCTS AT THE BASE OF THE SARDINIAN-MEDITERRANEAN DIET, UNIQUE QUALITY ELEMENTS OF OUR PRODUCTS:
1 - the nutraceutical properties of lamb cuts and pecorino cheeses produced with milk from wild grazing farms, rich in CLA, (conjugated linoleic acid), a valid ally against hypercholesterolemia;
2 - the probiotic properties of our fermented milk;
3 - the hepatoprotective properties of artichoke;
4 - the antioxidant properties of our red wines, (according to a research by the Queen Mary Hospital in London our Cannonau red wine is one of the wines in the world with the highest intake of polyphenols);
5 - the antioxidant properties of our oils
6 - the anti-inflammatory properties of saffron
THE CIPNES SUPPORTS THE LAUNCH OF SARDINIA'S PRODUCTIONS
In order to support our partners in the promotion and distribution activities of the quality production supply chains of Sardinia, CIPNES, through its Agrifood and Territorial Marketing Division, creates an articulated line of promotional tools such as:
- Promotional Brochures
- Recipe books about the Sardinian Mediterranean diet
- Promotional stand for big events
- Promotional Banners and Advertising posters
- Lucky draw competition
- Food and wine, folklore and cultural entertainment events