"Discovering a World called Sardinia"
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Territorial marketing program
presentation
INSULA - Sardinia Quality World
Hotel Bernina 1865 restaurant
Samedan, Switzerland - 28th January 2023
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Continue the journey to discover a world called Sardinia with the
Territorial marketing program "Insula - Sardinia Quality World"
incubator of companies of excellence in Sardinia in the food and wine, art and design sector,
Promoted by the Tourism Department of the Sardinia Region and C.I.P.N.E.S.
body implementing the program, this time in the Swiss Alps in the prestigious Bernina 1865 Restaurant, inside the Bernina 1865 Hotel, in Samedan
presentation to the tour operator of the action took place:
"Discovering a World called Sardinia"
aimed at enhancing and making the Sardinian territory known to operators in the tourism sector.
From today it will also be possible to find our production excellence in the Swiss Alps,
magazines and flyers with QR code to discover itineraries, plan holidays in Sardinia
and buy the products of our land.
Another important element of the economic development action
and promotional linked to the interception and retention of our target focus, the "experiential traveler".
The starred chef Salvatore Camedda (executive chef of the Somu restaurant - Club hotel baja Sardinia) has created
a delicious menu with the flavors of our land, between tradition and innovation,
using only some of the excellent products of the Sardinian food and wine supply chains.
This new stage of the promotional path tells the story of the "Destination Sardinia"
through the five thematic-experiential paths promoted
by the Department of Tourism, Crafts and Commerce of the Region of Sardinia and by Cipnes:
1) Food and Wine Tourism;
2) Art - Fashion - Popular Translations;
3) Slow Tourism and Religious Paths;
4) Archaeological Tourism;
5) Active and Sports Tourism.
Traditions and folklore enlivened the promotional evening dedicated to Sardinia as a destination
with the Fantafolk, a duo composed of Launeddas and Organetto (Andrea Pisu and Vanni Masala),
and the wonderful voice of Maria Giovanna Cherchi,
accompanied by the traditional dances of the Folk Group of Tempio.
