"Discovering a World called Sardinia"
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Presentation of the territorial
marketing program
INSULA - Sardinia Quality World
Restaurant Antiquario da Marco
Zurich - 27th June 2023
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The journey of discovering a world called Sardinia continues with the territorial marketing program
"Insula - Sardinia Quality World" incubator of Sardinian companies of excellence in the food and wine, art and design sector,
promoted by the Department of Tourism of the Region of Sardinia and C.I.P.N.E.S. implementing body of the program,
in the context of the prestigious Restaurant Antiquario da Marco, located in Zurich
was held the presentation, to tour operators and operators of the Swiss holiday industry, of the action:
"Discovering a World called Sardinia"
aimed to enhance and making known the Sardinian territory to the operators of the tourism sector.
Through the presentation of the program, a new stage of economic
and promotional development linked to the interception and retention of our target focus,
the "experiential traveller", has been closed.
The Insula Chefs have created a rich menu inspired by the island’s tradition,
using only some of the excellent productions of the Sardinian food and wine chains.
This new stage of the promotional route tells the "Destination Sardinia"
through the five thematic-experiential paths promoted
by the Department of Tourism, Crafts and Commerce of the Region of Sardinia and by the Cipnes:
1) Food and Wine Tourism;
2) Art - Fashion -Popular Translations;
3) Slow tourism and religious paths;
4) Archaeological Tourism;
5) Active and Sports Tourism
Traditions and folklore have animated the promotion evening dedicated to Sardinia Destination
with Fantafolk, duo composed by Launeddas and Organetto (Andrea Pisu and Vanni Masala),
Beppe Dettori on vocals and guitar,
accompanied by traditional dances of the Folk Temple Group.
