"Discovering a World called Sardinia"
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Presentaion of the territorial marketing
program
INSULA - Sardinia Quality World
Restaurant Bianca
Paris - 27th April 2023
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Continue the journey to discover a world called Sardinia with the
territorial marketing program "Insula - Sardinia Quality World"
incubator of excellence enterprises of Sardinia in the food and wine sector, art and design,
promoted by the Department of Tourism of the Region of Sardinia and C.I.P.N.E.S.
executive body of the program, in the context of the prestigious Restaurant Bianca, located in Paris
the action was presented to tour operators and operators in the French holiday sector:
"Discovering a World called Sardinia"
aimed at enhancing and making known the Sardinian territory to the operators of the tourism sector.
Through the presentation of the program, a new stage of the economic development action has been closed
and promotional linked to the interception and retention of our target focus, the "experiential traveller".
The Insula Chefs have conceived
a rich menu inspired by the island tradition,
using only some of the excellent products of the Sardinian food and wine chains.
This new stage of the promotional route tells the "Destination Sardinia"
through the five thematic-experiential paths promoted
by the Department of Tourism, Crafts and Commerce of the Region of Sardinia and by the Cipnes:
1) Food and Wine Tourism;
2) Art - Fashion -Popular Translations;
3) Slow tourism and religious paths;
4) Archaeological Tourism;
5) Active and Sports Tourism.
Traditions and folklore have animated the promotion evening dedicated to Sardinia Destination
with Fantafolk, duo composed by Launeddas and Organetto (Andrea Pisu and Vanni Masala),
Beppe Dettori on vocals and guitar,
accompanied by traditional dances of the Folk Temple Group.
