"Discovering a World called Sardinia"
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TV Special "Linea Verde 100"
in partnership with the Territorial Marketing program
INSULA - Sardinia Quality World
RAI 1 (Italian State television) 20th August 2022
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The "Linea Verde 100" Centenaries edition TV SPECIAL reached top levels of audience rating on 20th August,
it's the new Rai1 program entirely dedicated to the theme of longevity
that could'nt find a better location than Sardinia. About two million viewers, almost 20% share,
they tuned in to the flagship network of Italian State TV on Saturday 20th August at 12.25 pm,
for the first episode of the program conducted by Beppe Convertini.
A far higher audience rating than the program aired on other italian networks obtained by "Linea Verde 100",
produced by Showlab and created in collaboration with Insula - Sardinia Quality World, a territorial marketing program promoted
by the Department of Tourism, Crafts and Commerce of the Region of Sardinia and Cipnes to tell
the values of uniqueness of the island in the center of the Mediterranean, discovering a world called Sardinia.
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During the episode, broadcasted on Rai1 on Saturday 20th August at 12.25 pm,
Beppe Convertini told stories of men and women who seem to have found the elixir of long life.
Traveling around Sardinia, and in particular in the "blue zone" that goes from Barbagia to the Ogliastra sea,
Convertini met the leading Italian experts on the subject but, above all, he has
collected from ordinary people their very precious "recipes for a long life" asking questions about their lifestyle;
appreciated all over the world and from which to take inspiration.
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CLICK ON THE LINKS BELOW TO READ THE
PRESS RELEASE
ABOUT THE TV SPECIAL "LINEA VERDE 100":
“INSULA - SARDINIA QUALITY WORLD” SPOPOLA SU RAIUNO CON ”LINEA VERDE 100” - StudioLive24
Rai, boom ascolti per prima punta di "Linea Verde 100" (askanews.it)
Boom di ascolti per la prima puntata di “Linea Verde 100” - Radio Web Italia
Rai, boom ascolti per prima punta di “Linea Verde 100” (yahoo.com)
Rai, boom ascolti per prima punta di "Linea Verde 100" - Tiscali Spettacoli
“Linea verde 100” spopola su Rai1 sfiorando il 20% di share • NEWS PEOPLE
